Inbound Marketing Explained

The phrase "inbound marketing" is frequently used—but it's not widely understood. What exactly is inbound marketing? How is it different from outbound? Why is it so well suited for the web-based sales funnel?

In short, the goal of outbound marketing is to find buyers, and the goal of inbound marketing is to be found by them. While this idea is simple enough, putting it into practice can be tough—especially if you’ve never done it before.

Download our editorial to learn what inbound marketing is, how it works, and how you can incorporate it into your marketing strategy.

How Marketing Enables Both Sides of the Sales Conversation

The sales conversation doesn't happen by itself, or in a vacuum. It's the marketing department’s responsibility to enable both ends of this conversation—to empower the buyer and the sales rep with information to enhance their interaction. 

Download this editorial from Sales Engine CEO Paul Rafferty to learn more about exactly how marketing brings both ends of the sales spectrum closer to the middle.

Want more? This editorial was adapted from Paul's recent webinar with Forrester Research entitled Marketing's Role in Sales Enablement.

The Ugly Truth about Beautiful Content

Have you heard? Content marketing is the greatest, most innovative marketing approach since the cave paintings. All of your competitors are doing it! Why haven't you started? Make it happen!

If content marketing were easy, everyone would be doing it—and doing it successfully. But it isn't easy, and it can be downright uncomfortable to pivot your marketing focus to include content. That's the ugly truth. Lucky for you, the other side of that coin is that if you take the steps outlined in this free Editorial, you will reap rewards that will make all of the discomfort worthwhile.

Download The Ugly Truth about Beautiful Content to learn how to build a content culture at your organization.

Not in Sales, but Always Closing

I am not cut out to be on a sales team—and that is just fine with me. I am much better suited to produce content, which is exactly what I do for Sales Engine. My team and I need the sales department, though, and they need us.

This editorial examines the complementary, mutually beneficial relationship that can and should exist between the sales and content departments at any organization.