Sales Engine Media today announced a webinar titled: Adventures in Content Development scheduled for August 27th, 2015 from 12:00 PM - 1:00 PM CDT. Registration is free.
Most B2B companies have determined that a content marketing strategy is their best opportunity to generate leads that translate into sales pipeline. But the road gets bumpy when it comes to execution.
“It requires a lot of content,” said Mike Vannoy, co-founder and COO of Sales Engine Media. “A recent Hubspot report shows that companies producing 16 posts a month receive 4.5 times more leads than companies that generate only one a week. That represents a significant change in strategy and resources for most B2B companies if they’re engaged in a content marketing strategy.”
In the webinar on August 27th, Mike Vannoy will outline the various strategies and options for content development regardless of whether companies develop the necessary skill sets in-house or outsource to a content marketing agency.
“Pulling this all together requires different skills than most companies have in their employ, and they’re difficult to hire,” said Vannoy. “Given our year’s of experience in using content marketing to generate leads and build sales pipelines, we’ve designed our upcoming webinar to help companies develop the right strategy and find the necessary resources in the most cost effective manner possible.”
The webinar will be targeted to Marketing leadership, from CMOs to Marketing managers that know they need to supplement their current content marketing efforts to achieve the results they desire.
ABOUT SALES ENGINE INTERNATIONAL
Sales Engine Media is a B2B content marketing agency headquartered in Austin, Texas. The company deploys a proven content development methodology that generates qualified leads for building sales pipeline. Sales Engine identifies executional failure points in its clients’ demand generation process and deploys the necessary skill sets on a fractional basis. In addition to content creation, Sales Engine can implement and execute an end-to-end prospect engagement engine on behalf of clients, leveraging world-class software, award-winning creative services, and the strategic direction of senior sales and marketing executives. For more information, visit www.SalesEngineMedia.com