Resources


The world of B2B Lead Gen is constantly evolving and there's a lot to learn.  

Whether you're evaluating our services or just want to learn how to do it on your own, our Resources page was created to help you be the best marketer you can be.

B2B Lead Generation Resources: Featured Content

The world of B2B lead gen is constantly evolving and there's a lot to learn. Whether you're evaluating our services or just want to learn how to do it on your own, this Resources section will help you be the best marketer you can be.


White Papers & Articles

Lead Nurturing Cookbook - Second Edition

It’s back and better than ever! This beloved white paper provides easy-to-follow recipes for demand generation, lead qualification and nurturing, trade show follow-up, customer retention, and more.

Why Your B2B Company Needs a Social Life

Is your social media program rockin' along or are you missing out on the social media party? If you're not currently part of the social media scene or find your initial efforts to get out there have not clicked, check out our new white paper. 


Infographics

The Structure of a Content Team

You may be ready to embrace content creation at your company, but exactly how do you start? Do you know how to structure a content team, or who should be responsible for strategizing and developing content? This Infographic breaks it down for you.

Finding Your Optimal Marketing Mix

While the same digital marketing channels are available to all businesses, it is up to you to determine the marketing mix that best fits your product, your audience, and your goals. This graphic lays out the pros and cons to each channel and offers tips for getting started with digital marketing.