I participated in Russell Sparkman's "3Q4" series of blog posts he is creating during the run-up to next week's 2nd Annual Content Marketing Retreat. Russell asked me about the skills gap in marketing automation, the role of content in demand generation, and how organizations should start measuring their content efficacy. You can read my responses here. In addition to me, Russell has inteviewed many of the speakers at the event, including Curata CEO Pawan Deshpande, Me!Box Media CEO Mark Jacobs, Diivy HQ CEO Jayme Thomason, and the keynote speaker, Rod Brooks, CMO for PEMCO Mutual Insurance Company. If you're interested in a number of great perspectives on content marketing you should check out these posts.
And don't forget, there is only one week until the Content Marketing Retreat kicks off on January 26th. There is still room to register and you can get 20% off the price using a registration code of "manticore20". Come join me. I promise we'll all learn a lot.