A Busy January

Is it still OK to say "Happy New Year" when it is already January 17th?  Since this is my first blog post of the year, I'm going to assume that it is still within the bounds of proper etiquette.  So: Happy New Year!

It is hard to believe we are already seventeen days into 2012.  But, this is what happens when you and your team are heads down working on new and exciting things.  The most important thing we are working on is the next release of our platform.  Manticore Winter 2012 is slated for full availability in mid-February.  It is a major redesign of our product and brings to bear our six-plus years of marketing automation experience and detailed feedback from our customers and prospects.  We've designed Winter 2012 to seamlessly mesh with mid-sized companies marketing operations processes while simplifying the most common marketing activities.  We're receiving excellent reviews from those who have seen it.  If you'd like a quick preview, please contact us.

We're also participating in a couple of industry events this month.  Last week, I was honored to be the weekly guest on the Sales Lead Management Association's weekly SLMA Radio show.  Host Will Crist and I discussed a number of topics, including key prerequisites to implementing marketing automation and the role of content in demand generation and lead nurturing.  If you missed the broadcast, you can listen to it here.

Finally, the end of the month will bring our participation as a sponsor (and me as a speaker) at the 2nd Annual Content Marketing Retreat put on by the Langley Center for New Media.  Held January 26th and 27th in Langley, Washington (on Whidbey Island just north of Seattle), the retreat will allow creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs.  We are very pleased to be participating in this event and encourage all of you to consider attending.  And please contact us for a code to get 20% off the registration fee!

I hope that the year has started off as productively busy for you as it has for us.  We're excited about what the New Year has in store.  Here's hoping that you all have a happy and prosperous 2012!