During a recent business trip to Seattle, I had the opportunity to meet with Russell Sparkman, founder and CEO of Fusionspark Media, the Langley Center for New Media, and the Content Marketing Retreat. In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound. The arts-based community of Langley makes an excellent venue for creative marketers to learn about the latest strategies for designing, developing and executing content marketing programs. I was so impressed with Russell and his vision for the event that I am pleased to announce that Manticore Technology has become a sponsor for the 2nd Annual Content Marketing Retreat, to be held on January 26th and 27th, 2012. If you believe like I do that content marketing is the key to effective B2B demand generation and lead nurturing efforts, then you should seriously consider attending this event. The Day 1 program, delivered in quick-hitting 15 minute presentations, will take the audience on a journey through all aspects of content marketing, including:
- Real-world experiences of a top CMO,
- The content marketing cycle,
- Content curation and development,
- Content from the perspective of the buyer,
- Content analytics and metrics, and
- Managing the overall content marketing process.
The Day 2 program will feature one hour “deep-dive” breakout session where the latest strategies, tools and techniques for each aspect of content marketing can be explored.
We are thrilled to be sponsoring this exciting event, along with leading content marketing software companies HiveFire (producers of Curata), Compendium, and Me!Box Media. The Retreat will provide a tremendous amount of value, so if you are serious about your content marketing efforts, I would encourage you to attend.