Can Twitter help my business?

Of all the social media sites with business potential, Twitter is the least understood. When we discuss inbound marketing strategies with our clients, Twitter receives the harshest reaction. I came across this article in Businessweek that discusses how some CEO's are using it in their businesses. I found it interesting and hope you do as well.

http://images.businessweek.com/ss/08/09/0908_microblogceo/index.htm