According to DemandGen Report, 79% of B2B marketers sited content as one of their biggest obstacles to successful implementation and continued use of their marketing automation platform. Marketing automation enables you to build a relationship with your prospects digitally by delivering the right message, to the right audience at the right time.
But without the right content, even the fanciest marketing automation platform won't do much for you.
Developing a identifying your target audience and developing a content strategy to engage them is critical to your success.
Join us on May 24th as Jeff Erramouspe and Mike Vannoy outline a strategy for effective content development and delivery.
Register now to learn:
- How to create a plan for content creation and repurposing.
- How to develop content to reveal more details about our buyers
- How to map content to buying personas and phases for increased effectiveness
In today's web-powered market, content is your trump card - know when and how to use it.
About the Speakers:
Jeff Erramouspe, President, Manticore Technology - Jeff has over 20 years of marketing and management experience in both entrepreneurial and Fortune 500 technology companies. Jeff joined Manticore Technology from Digby, where he was VP of Market Development, and was the co-founder and CEO of Deepfile Corporation (now called StoredIQ), a leading provider of file management solutions for corporate compliance. Jeff is a recognized thought leader in b2b marketing and content management.
Mike Vannoy, Chief Operating Officer, Sales Engine International - Mike is the visionary behind many of the innovative Sales Engine services. Mike heads the Post Production Team responsible for Sales Avatar videos, and the Program Management Team who execute client marketing campaigns. Prior to SEI, Mike held a variety of Senior Sales Executive roles for Ceridian Corporation including Vice President of Sales Operations and Regional Vice President of Sales. Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs.