Fans of the TV show Mad Men know that Don Draper is the quintessential ad man. He is cool, creative and smart. The show takes place in the 1960's and there are many vestiges of an era long passed:
- The characters all smoke - in their offices
- Drinking is encouraged and condoned during office hours
- The women in the office are objectified
So office life has changed dramatically since the 60's. But what about Don Draper's job? Back then he was focused on big ad placements and media buys.
Today, the spend in the traditional media outlets has plummeted as companies look to market digitally.
Unless Don adjusts, he's a dinosaur.