How much has the world of selling changed?

Mike and I were at a Shoot (Sales Avatar Video) yesterday in St. Louis. Our client sells a medical product to Doctors, athletic trainers and other health professionals. At the Shoot was a Doctor who has a large practice in the Washington DC area. He was there to appear in the video. The Doctor began discussing the challenges facing his practice. The Practice relies on referrals from other Doctors and Medical/Athletic trainers. He mentioned how he had been through our website and spoke with our client about the services we provide. Then he announced "you guys are exactly what I need".

I was struck by how much the world of selling has changed. Our approach to messaging, marketing automation and execution resonated as clearly to this Doctor who wants leads for his medical practice as it does with our B2B Fortune 100 clients.