Over the weekend I spoke with a friend who is marketing a sports related product. We were throwing ideas back and forth when I asked him how many website visitors he gets each month. He said about 6,000. I then asked how many email addresses he harvests from those visits. He said none. One of the biggest opportunities most companies miss is converting website visitors into leads. Your visitors have some interest - that's why they are coming to your site. The goal then is to capture their credentials through offers.
1. You'll be able to execute one to one marketing to these visitors
2. You'll organically build your prospect list
3. You'll learn what offers / messages are resonating with your prospects
It is the biggest bang for your marketing buck. Do it.