DemandGen Report announced the winners of their third annual Sales and Marketing Alignment Awards profiling 10 companies that have successfully adopted technology to drive an influx of top-funnel lead generation, maximize campaign development and response, and cut internal costs. Award winners showcased an impressive ability to significantly increase lead generation metrics, enhance marketing effectiveness, build a stronger database and nurture prospects soundly throughout the pipeline. Winning companies also successfully eliminated manual batch-and-blast strategies and increased overall productivity.
Manticore customer SalesStaff, a demand generation service provider, was among the 10 winners. Recognized for ditching the "batch-and-blast" strategy and creating more targeted, one-to-one campaigns based on prospects' online activities, SalesStaff recognized a 20% increase in web visitors who contacted a sales rep directly among other impressive results. They shared their success story with us in a recent case study. To learn more about how they used marketing automation to build a relationship with their prospects and drive revenue, download their case study now.
Congratulations to SalesStaff and the other 9 winners of the Sales and Marketing Alignment Awards! Click here to download the 2011 DemandGen Report Sales & Marketing Alignment Awards Report in full.