I had a long conversation with a client today about blogging. I thought I'd share some highlights: 1. Create a schedule for your postings. This will help establish discipline for this process.
2. Establish an editorial calendar / Content calendar. This is the most critical component because it identifies your topics and discussions.
3. Differentiate. An early sales mentor once told me "selling is the process of continual differentiation". Your blog should cover topics in a unique or interesting way. Find a new angle.
4. No BS. Your readers have great BS detectors.
5. Treat your blog as a conversation.
The benefits of blogging have been well established. Get in the game.