As companies work to build processes that support the buying journey from contact to close, Marketing and Salesbecome unified around one goal – driving revenue. Therefore, marketers need to adjust their marketing processes to reach farther across the funnel. So how can Marketing support the buying process and help drive revenue after passing leads over to sales? Join us in this webinar to find out.
In two weeks, marketing automation provider Manticore Technology teams up with sales 2.0 lead generation expert Sales Engine International to reveal how Marketing can help accelerate the buying process with 3 powerful, sales-driven lead nurturing programs. You will learn:
- How to create buying personas and segment leads accordingly
- What role Sales and Marketing play in each lead nurturing process
- How to tailor content based on the 3 phases of the buying process
- The resources and technology necessary to execute each lead nurture
Learn how to create powerful lead nurturing processes that improve sales effectiveness. If you’re looking to accelerate the buying process and increase closing ratios, this webinar is for you.
Date/Time: Tuesday, February 15, 2011. 10am Pacific/1pm Eastern
Duration: 1 hour
Mike Vannoy, Chief Operating Officer, Sales Engine International - Mike is the visionary behind many of the innovative Sales Engine services. Mike heads the Post Production Team responsible for Sales Avatar videos, and the Program Management Team who execute client marketing campaigns. Prior to SEI, Mike held a variety of Senior Sales Executive roles for Ceridian Corporation including Vice President of Sales Operations and Regional Vice President of Sales. Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs. Mike graduated from the University of Wisconsin - Platteville earning a B.S. in Business Administration and is Six Sigma Yellow-Belt certified.
Emily Mayfield, Director of Marketing, Manticore Technology - Emily is responsible for marketing programs, social media and public relations for Manticore Technology. In Funnel Focus, Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior to joining Manticore in 2008, she was Director of Marketing at AHR, Inc., an online real estate education provider. Emily holds a B.S. in Public Relations from the University of Texas at Austin.