We are pleased to announce the availability of The Lead Nurturing Cookbook, a comprehensive eBook that provides step-by-step guidance in the form of “recipes” for creating proven-effective lead nurturing programs that B2B marketers can use in real-world situations. Our goal in writing The Lead Nurturing Cookbook was to inspire you to put on your chef hat and have a little fun with your marketing automation solution.
Packed with more than 15 pages of “how to” ideas that marketers can implement immediately, The Lead Nurturing Cookbook features “recipe” tips from seven industry leaders, including Ardath Albee, author of eMarketing Strategies for the Complex Sale, Craig Rosenberg, Vice President of Products and Services at Focus, Carlos Hidalgo, CEO of The Annuitas Group, Brian Hansford, President of Zephyr 47, Michael Damphousse, CEO of Green Leads, and Tibor Shanto, CEO of Renbor Sales Solutions. Download your free copy of the eBook today!
Filled with “recipes” for building must-have lead nurturing programs – including customer education and sales-driven nurturing, you’ll learn:
- How to build a lead nurturing process for buyer’s in the decision-phase of their buying process
- What 3 basic ingredients you need to successfully build and implement a lead nurturing program
- The optimal number and timing of touches for different types of lead nurtures
- How to integrate human touch points into lead nurturing and maximize call-connect rates
We hope you find the Cookbook entertaining as well as educational. Bon Appétit!
Do you have a good lead nurturing recipe or tip you would like to share? Please comment or email us at firstname.lastname@example.org