Jill Konrath is a recognized expert in fresh sales strategies for business-to-business sales. She helps sellers crack into new accounts, speed up their sales cycle and win more business. As the author of the award-winning book, Selling to Big Companies, and with her latest book SNAP Selling hitting the stands to rave reviews, there’s no one more qualified to write the opening section to The Quintessential Marketing Automation Guidebook.
In this wake-up call, Jill Konrath writes a Candid Letter from Sales to Marketing, laying bare all the frustrations that feed the dreaded sales and marketing misalignment. Her letter outlines the reality for today’s “frazzled buyers” as evidenced by salespeople in the field as well as the issues they’re dealing with where marketing can provide much-needed assistance.
When you consider how your salespeople can spend their time—cold calling or selling to engaged, educated buyers—the choice is clear.
Without further ado, and in an effort to allow you to get the full effect of the letter, download your copy right now. If you haven’t seen it already, you certainly won’t want to miss it!
You may even want to run it by your sales team to see if it resonates…just a thought.