Great game...lousy ads. Obviously Super Bowl ads receive a lot of hype prior to kick off. My brother in law is one who demands silence when they come on. I thought the ads were more "gimmicky" than engaging. The goal is to be memorable and this year I think they missed the mark.
Humor is a great way to connect with your audience. Several of the ads took a slapstick humor approach - businesspeople thrown from office windows or hit with objects. I thought these ads were neither clever nor funny. Seemed like a lowest common denominator approach
In contrast, the Hulu ad used humor to great effect. Clearly having Alec Baldwin - a great comedic actor - as the star helps. It was interesting, amusing and memorable. Not a bad combination for those of us attempting to connect to buyers.