Webinar: 3 Must-Have Lead Nurturing Processes to Grow Your Marketing Funnel

We've got a great complementary webinar coming up next week. We invite you to join us: Date: Thursday, April 1, 2010 Time: 12PM ET, 9AM PT

Register Now

In today's challenging economy, organizations cannot afford to discard a single prospect. As a result, a robust lead nurturing strategy targeting your existing leads is no longer a luxury. Re-engaging inactive leads requires a different approach than nurturing new leads; therefore, marketers should take a multi-faceted approach building unique processes to address each type.

In this webinar, SiriusDecisions' Senior Director of Research Tony Jaros will explain how to boost the number of leads in your marketing funnel with three, powerful lead nurturing processes. Attend this session to learn:

  • How to categorize leads as recycled, reconstituted or pre-MQL
  • What roles sales and telemarketing play in each lead nurturing process
  • The four key components to consider when building nurture flows
  • What processes and resources are necessary to execute each type of lead nurture

Moderator: Ellis Booker, Editor, B2B Magazine

Speakers: Tony Jaros, Sirius Decisions and Christopher Doran, Manticore Technology

Register Now