You've heard it before: Marketing automation success relies on the process that drives it. But what should that process look like? In our experience the foundation of a successful marketing automation process rests on three key pillars:
- Finding prospects through identifying your ideal prospect profile and understanding their behavior,
- Connecting with those prospects through relevant messaging and delivery, and
- Engaging them through a strategically designed plan developed to build relationships with them and move them through their buying processes
Join us for a webinar on April 28th at 10am PT/1pm ET to find out. Mike Vannoy of Sales Engine International and I will be discussing the importance of these pillars, how they work together, and provide a framework on which you can build your own process and ensure you success with marketing automation.
About the Speakers:
Mike Vannoy, Chief Operating Officer, Sales Engine International - Mike is the visionary behind many of the innovative Sales Engine services. Mike heads the Post Production Team responsible for Sales Avatar videos, and the Program Management Team who execute client marketing campaigns. Prior to SEI, Mike held a variety of Senior Sales Executive roles for Ceridian Corporation including Vice President of Sales Operations and Regional Vice President of Sales. Under Mike's leadership, Ceridian upgraded their marketing automation platform and significantly increased lead generation programs. Mike graduated from the University of Wisconsin - Platteville earning a B.S. in Business Administration and is Six Sigma Yellow-Belt certified.
Emily Mayfield, Director of Marketing, Manticore Technology - Emily is responsible for marketing programs, social media and public relations for Manticore Technology. With 8 years of B2B marketing and sales experience, Emily has become a thought leader in the area of marketing automation and marketing processes. In Funnel Focus, Emily explores insights and best practices on marketing automation and managing the marketing funnel. Prior to joining Manticore in 2008, Emily was Director of Marketing at AHR, Inc, where she launched the company's nationwide online real estate education program and managed its e-commerce site. Emily graduated from the University of Texas at Austin with a degree in Corporate Communications.