Improving marketing performance is not just about implementing the right technology, it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification. Join us and demand generation company Winn Technology Group on Thursday, July 14th as we reveal 5 ways to integrate the human touch into lead nurturing programs and improve your marketing performance. In this webinar, you will learn:
- How to accelerate the buying process through combining the delivery of relevant content with phone conversations
- What techniques increase your chances of setting and keeping appointments with decision-makers
- How to Sales and Marketing can collaborate to build more solid relationships with prospects
With such a huge focus on online communication and strategy, it’s easy to place less importance on one-to-one contact – that’s a mistake. The human two-way conversation is critical to the buying process. Learn how to maximize its effectiveness.
Date: Thursday, July 14th
Time: 10am PT/1pm EST
About the speakers:
Geoffrey Swallow, President and CEO of Winn Technology Group, has over 30 years of sales and marketing experience in the technology community. Geoff's business experience has covered all aspects of organizational management including operations, client services, sales, marketing, and business development. Geoff has held senior management positions at Focus Research Systems, Dataquest, and Dun & Bradstreet. In 1990, Geoff founded Winn Technology Group, a leading provider of global integrated marketing solutions exclusively for the technology industry, and has since provided over 900 organizations with B2B marketing solutions. Geoff received a Bachelor of Science in Marketing from the University of Hartford.
Emily Mayfield, Director of Marketing at Manticore Technology, is responsible for all marketing efforts including corporate communications, demand generation and public relations. As a B2B marketing leader and marketing automation power user, Emily blogs and presents on best practices in marketing automation campaign execution, managing the marketing funnel and demand generation techniques. Prior to joining Manticore in 2008, Emily was Director of Marketing at AHR, Inc, where she launched the company's nationwide online real estate education program and managed its e-commerce site. Emily graduated from the University of Texas at Austin with a degree in Corporate Communications.