WHY YOUR CONTENT MARKETING ISN'T WORKING & HOW TO FIX IT
Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, they’re making a lot of mistakes that result in lost opportunities and lost revenue.
In this webinar, Mike Vannoy will cover the most common mistakes that companies are making with their content marketing strategies and provide simple solutions to solve the problem. You’ll learn:
How to know what type content you need
How to increase conversions
How to close the loop on content and lead generation
How much should you spend on marketing? THIS IS PROBABLY THE TOP QUESTION we get asked by businesses considering a marketing automation solution. Many companies feel lost: the internet has fundamentally changed buyer behavior, thereby requiring a new approach to sales and marketing. But how much should that new approach cost? What is a reasonable amount to spend? Download our free white paper to see what's right for your company.