Many companies that are using content marketing get stuck when it comes to actually generating leads for their sales teams.
In this webinar, Scripted.com's co-founder Ryan Buckley will start by talking about how to best develop content so that it maps to the B2B Sales Process.
Mike Vannoy, co-founder of Sales Engine Media will then talk about how to close the loop on your content marketing process by developing lead intelligence, lead nurturing, marketing automation and best practices for analytics.
How to design and use content around the sales process
How to distribute content
How to measure your content's effectiveness and close the loop
How much should you spend on marketing? THIS IS PROBABLY THE TOP QUESTION we get asked by businesses considering a marketing automation solution. Many companies feel lost: the internet has fundamentally changed buyer behavior, thereby requiring a new approach to sales and marketing. But how much should that new approach cost? What is a reasonable amount to spend? Download our free white paper to see what's right for your company.