In the last couple years, there's been such a buzz around social media. Every b2b marketing conference seems to offer at least half a dozen sessions on how to use social media effectively. But when it comes to using it for demand generation, there are only a few things that are really important:
- Does it drive leads?
- Which tactics work well and which are a waste of time?
- How do I integrate it into my next campaign?
In this candid evaluation, I'm going to examine my own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. I'll answer the above questions, share my step-by-step process, and reveal lessons learned along the way. At the end of the hour, you will have a solid dos and don’ts roadmap to building an effective, integrated campaign.
- Which social media tactics proved most effective – and which didn’t
- The optimal number and frequency of touches for lead nurturing
- What metrics you should track to determine success and measure ROI
- How to create campaign momentum through social media channels
Find out our #1 recommendation for effectively integrating social media into your campaign, and what simple tactics can improve your results dramatically. If you’re looking for straight-forward advice backed by experience, this webinar is for you.
Date/Time: Tuesday, November 16, 2010. 9am Pacific/12pm Eastern
Duration: 1 hour
Featured Speaker: Emily Mayfield, Marketing Manager, Manticore Technology
About the Speaker: Emily is responsible for planning and executing demand generation campaigns and outbound marketing initiatives for Manticore Technology. In Funnel Focus, Emily explores best practices in demand generation, lead nurturing, and online marketing. Prior to joining Manticore in 2008, she was Director of Marketing at AHR, Inc., an online real estate education provider. Emily holds a B.S. in Public Relations from the University of Texas at Austin.