Writing Copy for Sales Lead Generation

Clients often ask about the process of avatar scriptwriting. There are three components: 1. The sales message in the script must connect with the target prospect.

2. The avatar is a visual presentation so the script is designed with an "eye" towards images and animation that reinforce the sales message.

3. It must be well written.

Although it sometimes seems our world has been reduced to text messaging shorthand, effective business writing continues to be a valuable skill. If you are looking to become a better communicator, I recommend you pick up a copy of The Elements of Style by William Strunk and E.B. White. It is the definitive road map and guide to effective writing. I keep a well worn copy on my desk.