New offering solves the number one challenge B2B marketers face: finding the resources and bandwidth to create compelling content.
Austin, Texas (September 9, 2013),—Sales Engine International, a leading provider of integrated marketing and sales acceleration services, announced today the release of a new content creation services offering designed to meet the growing content needs of mid-sized BtoB organizations.
Sales Engine’s Content Creation Services will serve as a bridge product between the company’sSoftware-as-a-Service (SaaS) marketing automation platform and its comprehensive Marketing-as-a-Service (MaaS) offering, and will be available to both current and new clients.
Today’s marketers report that producing enough content to fuel demand generation efforts is a top challenge. As reported by a Marketing Profs and Content Marketing Institute study, 2013 B2B Content Marketing Benchmarks, Budgets and Trends, 91 percent of BtoB marketers report using content marketing tactics as part of their overall marketing strategy and 54 percent of those companies plan to increase their spend on content marketing over the next 12 months. In the same report, marketers shared their biggest content challenges. Overall, 55 percent of respondents said their top challenge is finding enough time and bandwidth to create content, 49 percent struggle to produce engaging content, and 39 percent find it difficult to produce enough content variety to serve the needs of marketing programs.
Sales Engine’s content solution is delivered using the same best practices that the company employs in supporting the content needs of its MaaS clients. Sales Engine works with clients to extract knowledge from executives and other subject matter experts to produce content designed to reach every buyer stage and role, via every type of content distribution channel.
Structured to provide content for each stage of the buyer journey, the offering includes standard content and also premium content, including infographics, whitepapers, videos, and editorials. Built around a model of fractional resources that specialize across content types and mediums, the content offering helps solve the content creation resource challenges of most typically staffed marketing organizations.
Of all the SMBs that have adopted marketing automation technology, at least 25 percent are not fully utilizing their capabilities. Sales Engine has introduced this content creation service to help address the content needs that can impact optimal utilization. Sales Engine’s Marketing-as-a-Service offering provides a full-service solution to facilitate complete utilization of marketing technology in support of demand generation efforts.
“Marketing automation has the ability to help organizations adapt to the new buyer journey, but technology alone will not effectively engage the customer without the right content, available and delivered at the right time”, said Mary Anne Gunn, VP of Marketing, Sales Engine International. “When we ask our clients and prospects to identify their biggest challenges, quality content tops the list. By bringing our Content Creation Services to the market as a standalone product, we can make a difference for those companies that have invested in automation but are still struggling with successful execution.”
Sales Engine’s content offering is available at special introductory pricing through the end of 2013. For more information please contact firstname.lastname@example.org.
About Sales Engine International
Sales Engine International accelerates sales and revenue generation through MaaS, combining marketing automation technology, content development, and inbound and outbound strategies that solve demand marketing executional failure points.
Sales Engine International