Content that Converts: Why Sales Teams Love Inbound Marketing
Many companies that are using content marketing get stuck when it comes to actually generating leads for their sales teams.
In this webinar, Scripted.com's co-founder Ryan Buckley will start by talking about how to best develop content so that it maps to the B2B Sales Process.
Mike Vannoy, co-founder of Sales Engine Media will then talk about how to close the loop on your content marketing process by developing lead intelligence, lead nurturing, marketing automation and best practices for analytics.
- How to design and use content around the sales process
- How to distribute content
- How to measure your content's effectiveness and close the loo