Organizations will host free joint webinar on Dec. 6 addressing the relationship of prospect list data quality and campaign content development

AUSTIN, Texas (Dec. 4, 2012) --- Sales Engine International, an integrated-marketing and sales acceleration firm, today announced it has named NetProspex, the leading provider of B2B contact data services, as its partner and provider of prospect list data products and services for Sales Engine clients.  As part of this partnership, the two organizations will hold a free webinar, “Lead Chemistry – The Formula to Fuel Your Funnel” on Thursday, Dec. 6 at 1 p.m. EST. 

“Data quality is essential to the success of outbound B2B marketing programs and maximizing marketing automation investments,” said Sales Engine CEO Paul Rafferty.  “This partnership with NetProspex will provide Sales Engine clients with high quality data at reasonable rates, as well as industry-leading data cleansing and analysis products.”

Led by Stacey Stieger, Sales Engine vice president of marketing and product management, and Maribeth Ross, NetProspex vice president of marketing, the “Lead Chemistry” webinar will address the elements to creating constant, predictable sales lead conversions. Stieger and Ross will discuss buyer personas, data accuracy, and content strategy, and share the catalyst that helped their companies achieve high marketing-generated revenue goals and massive growth.  Attendees will learn how to use segmentation to uncover opportunities in their databases, develop messaging strategies to make meaningful contact with target buying personas, and extend outbound reach with retargeting, behavioral automation, and CTA optimization.


About Sales Engine International

Sales Engine International is a B2B integrated marketing and sales acceleration company. Headquartered in Austin, Texas, the company has created a Managed Marketing Services model around Sales 2.0 and the most common executional failure points that organizations experience. Companies enthusiastically embrace the Sales Engine model as they’ve discovered “it takes a village” of fractional people to achieve the promise of marketing automation on their own.

Clients come to Sales Engine to help them FIND, CONNECT with and ENGAGE their prospects. The company implements and relentlessly executes a sales acceleration engine on behalf of its clients, leveraging world-class marketing technology, award-winning creative services, and the strategic direction of senior sales and marketing executives.