Marketing Automation > Email marketing

Email marketing is at the core of most demand generation and content marketing strategies

Easy Email Design

Email creation is both an art and a science, and the person responsible for it may be either an artist or a scientist. Sales Engine's Manticore Platform responds to this by providing multiple options for designing and editing emails.

  • For non-technical users (the artist), our drag-and-drop editor enables you to easily move design components on a page, while ensuring that your email renders correctly across email clients, eliminating the need for technical design skills.
     
  • For users with more design and coding abilities (the scientist), our WYSIWYG editor provide a familiar Microsoft Word-like interface while still providing the ability to easily access and edit the native HTML code.
     
  • Sales Engine's Manticore Platform also provides a rich template library that can be enhanced by the user. Sales Engine customers will frequently use technical designers to create custom templates that can then easily be edited by non-technical users utilizing the drag-and-drop editor.

Dynamic List Segmentation

A big part of email marketing success is ensuring that you're sending your messages to the right list. Sales Engine's Manticore Platform enables you to build reusable, segmented lists from your contact database.The result is more targeted messages and the impact of delivering the right message to the right person at the right time. With Sales Engine, you can:

  • Create your lists by selecting the appropriate criteria using an easy-to-use drag-and-drop interface.
     
  • Ensure lists stay up to date by setting up automated processes that add contacts to the list as soon as they meet the specified criteria.
     
  • Build lists directly from contacts in your Manticore database or by selecting the names on-the-fly from Opportunity, Account, Lead and Contact records in your CRM database.

Personalized Content

Matching your messages to the unique needs of each recipient is the key to effective content marketing and lead nurturing. Sales Engine's Manticore Platform supports personalized content by enabling you to:

  • Dynamically swap email content based on the characteristics of the lead or contact record in your marketing database.
     
  • Deliver different emails based on buyer personas and actions.
     
  • Personalize who is sending the emails using "on-behalf-of" capabilities. That is, you can configure an automated message to appear to be a personal email from the sales person assigned to the account.

Compliance Management

Corporate customers are becoming more protective of both their time and personal privacy. Email marketing is very effective when you are delivering useful, timely content to a willing recipient.

When a recipient wants off your list, they want off now, and the potential penalties for not complying can be severe. Sales Engine's email marketing system includes centralized opt-out management to ensure that contacts who want out will never receive unwanted emails. Our platform allows you to:

  • Automatic bounce processing to immediately remove bad email addresses from your list.
     
  • Provide an easy one-click unsubscribe in all of your e-mail messages.
     
  • Use subscription management to block specific addresses and ensure that recipients on multiple lists do not receive a flood of emails from you.
     
  • Utilize DKIM and SPF authentication on your sending domains to further increase your inbox acceptance rate.