Marketing Automation > Marketing Automation & Lead Nurturing

MARKETING AUTOMATION & LEAD NURTURING

You've created some solid lead generation programs and your efforts have produced a steady flow of leads. Now what? Delivering relevant content and appropriate follow up throughout the entire buying process is critical to successful lead management. Sales Engine International's Lead Nurturing tool enables you to automate the lead management process and build sophisticated programs in minutes. Our drag-and-drop marketing automation workflow interface allows you to easily build powerful, multi-touch marketing campaigns engaging and monitoring leads based on their activity or inactivity.


POWERFUL ROUTING AND AUTOMATION

CREATE RULES AND DEPENDENCIES THAT AUTOMATICALLY MOVE LEADS THROUGH THE SALES CYCLE.

  • CRM SYNC - Send leads into Sales Engine's Marketing Automation Platform or directly into your CRM.
     
  • SALES ALERTS - Automatically trigger sales alerts and entry into a nurture marketing program for form registrants.
     
  • AUTOMATED RESPONSE - Send automated follow-up emails based on engagement.
     
  • LEAD SCORING - Automatically Increase lead scores and nurture leads based on their score.

LEAD NURTURING

  • Over 30 customizable nurturing steps available.
     
  • Automated entry into nurture programs based on lead scores, online activity, lead characteristics, and other lead management criteria.
     
  • CRM connectors that enable you to evaluate conditions in your CRM real-time, update CRM fields and set lead management tasks for sales reps.
     
  • Ability to build and launch changes to your nurturing programs at any time.