Marketing Automation > Lead Scoring

Lead Scoring

In the era of marketing and sales alignment and a quality-over-quantity lead generation approach, standardizing the criteria and tracking quality leads is a necessity. With Sales Engine International's lead scoring, you can determine lead quality and prioritize them for your sales team based on their interest in your products and demographic characteristics. Our platform enables you to:

  • Score prospects on BOTH fit AND behavior in response to marketing programs and online activity
  • Depreciate scores based on inactivity
  • Rescore leads immediately based on modifications
  • Provide visibility of lead scores to your sales team through our CRM Connectors