Marketing Automation


Sales Engine's Marketing Automation platform was built for generating and nurturing qualified sales leads for B2B small and medium businesses (SMBs).

Marketing Automation Software

Your sales rep used to meet with early-stage buyers face to face. They would anticipate their needs, ask probing questions, and react to the prospects verbal and non-verbal responses. A talented sales rep would figure out exactly what challenges the prospect faced and build a sales strategy to help them solve that business problem.

Today, Marketing Automation software helps to play that role.

By reacting to each website visitor and email recipient uniquely, Sales Engine's technology enables marketers to build thousands of one-to-one digital relationships with prospects by delivering the right message to the right person, at the right time. 

Our Manticore Marketing Automation platform helps you:

  • Generate more leads by allowing you to execute, measure and optimize multiple online campaigns simultaneously
  • Communicate with prospects and leads based on their buying persona, buying phase and preferences
  • Use relevant content to increase prospects' sales-readiness

Our software helps sales reps improve their performance by enabling them to:

  • Prioritize leads that fit your ideal prospect profile and are most interested in you
  • Track lead activity to engage in more valuable conversations
  • Nurture leads and opportunities with relevant content through automated, personalized emails

FEATURES

Email Marketing

The core of most Demand Generation and Content Marketing Strategies

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EASY EMAIL DESIGN

Email creation is both an art and a science, and the person responsible for it may be either an artist or a scientist. The Manticore platform responds to this by providing multiple options for designing and editing emails.

DYNAMIC LIST SEGMENTATION

Manticore enables you to build reusable, segmented lists from your contact database. The result: more targeted messages and the impact of delivering the right message to the right person at the right time.

PERSONALIZED CONTENT

Matching your messages to the unique needs of each recipient is the key to effective content marketing and lead nurturing. Manticore supports personalized content by enabling you to:


LANDING PAGES 

Capture the lead intelligence you need to build targeted campaigns and convert unknown visitors into prospects. A relevant and optimized landing page can result in dramatically higher conversion rates. 

EASY PAGE DESIGN

You can build and activate professional, attractive forms in minutes–no coding necessary. 

PROGRESSIVE PROFILING

Increase your conversion rates and learn more about your prospects by allowing return visitors to bypass the fields they've filled out in the past and provide you with additional information.

CUSTOM FIELDS

Capturing market-specific information will enable you to better qualify and communicate with your prospects.

POWERFUL ROUTING AND AUTOMATION

Create rules and dependencies that automatically move leads through the sales cycle and into a nurture automated workflow


NURTURE MARKETING AUTOMATION

Deliver relevant content and appropriate follow-up throughout the buying process is critical to successful lead management. 

Powerful Routing and Automation

Create rules and dependencies that automatically move leads through the sales cycle. Our routing and automation capabilities enable you to:

  • Send leads into Sales Engine's Marketing Automation Platform or directly into your CRM
  • Automatically trigger entry into a nurture marketing program for form registrants
  • Send automated follow-up emails based on engagement
  • Increase lead scores
  • Trigger sales alerts

WEBSITE TRACKING

Buyers are more than 70% through their buying process before they ever engage with a sales rep. You need to know what they already know in order to add value when you do communicate. 

PROSPECT ACTIVITY TRACKING

Discover when your prospects visit your site, download files and fill out forms. View comprehensive reports of all prospect interactions including website visits, form impressions, registration, and email responses.

ANONYMOUS VISITOR IDENTIFICATION

Identify the companies of anonymous site visitors, exposing potential leads with reverse IP lookup. 

CUSTOM LINK TRACKING

Create custom links to track website activity sourced from specific efforts related to third-party websites, including social media efforts, pay-per-click programs and links shared by your sales representatives.

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LEAD SCORING

Determine lead quality and prioritize leads for your sales team based on their interest in your products and demographic characteristics. 

SCORE PROSPECTS

Develop a scoring model to automatically score prospects on demographic characteristics and behavior in response to marketing programs and online activity.

PROVIDE VISIBILITY

Connect your lead score model to your CRM to provide your sales team with activity scores to easily report on engaged prospects.

PRIORITIZE

Set up prospect categories based on lead score point accrual. Standardize the criteria to track and convert quality leads. Re-score leads immediately based on modifications and depreciate scores based on inactivity.


CRM INTEGRATION

Integration between Marketing Automation and CRM platforms is critical to delivering sales intelligence your reps need to improve their conversations and follow-up. Improve your marketing and sales alignment through bi-directional synchronization of lead and contact data. All the marketing features of Manticore tie in together to provide prospect activities, lead scores, registrations. Connect to either Microsoft Dynamics CRM or Salesforce.com. 

Key integration points with Salesforce.com include:

MARKETING DASHBOARDS & ACTIVITY OBJECT

Gain insight into campaign performance and pipeline contribution to make decisions and allocate budget to programs that deliver results. Provide sales with invaluable insight for prospect's website, form, and email behavior. Data segmentation from the sales activity history ensures reporting accuracy.

CAMPAIGN INTEGRATION

Outbound marketing and lead nurturing campaigns are automatically created in Salesforce.com, ensuring accurate reporting and synchronization. Customize which activities automatically sync to individual lead and contact records.

LEAD SCORING

Multiple lead scoring models synchronize directly into custom fields, enabling the full workflow and capabilities.

 

Schedule a meeting with a Sales Engine representative

Complete our to schedule a brief online meeting to learn how we can get your sales team in front of more qualified leads. In the meeting, you will:

  • See a live demo of our powerful software including YOUR digital activity with us!
     

  • See examples of content we've created  for other clients like white papers, infographics, and videos.
     

  • See actual results we produced for other clients including number of leads, pipeline impact, and closed business.
     

  • Understand preliminary pricing.

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