Paul Rafferty will discuss the strategies that have fueled rapid growth for the company.
Austin, Texas (July 18, 2013)—Sales Engine International, a B2B marketing and sales acceleration company, announced today that its Founding Partner and CEO Paul Rafferty is a featured panelist in an upcoming Forrester Research Inc., webinar: “Kick Your Demand Gen Up a Notch”. Presented by Forrester Principal Analyst Lori Wizdo, on Thursday, July 25, 2013, at 2:00p.m. EST, the webinar will address top concerns of B2B decision makers—acquiring and retaining customers and increasing revenue.
In several recent reports, Wizdo has examined the importance of tying marketing spend to revenue generation and identified the process that organizations must focus on to ensure growth, lead-to-revenue management (L2RM). In the webinar, Rafferty will supplement Wizdo’s discussion of lead-to-revenue management best practices with a personal success story of how Sales Engine achieved exponential growth by educating the market through thought leadership and quality content marketing.
After an accomplished 20-year career as a senior sales executive of a Fortune 500 company, Rafferty founded Sales Engine International in 2006. He has led the company to achieve a three-year growth rate of nearly 200%, earning it the recognition of Inc. Magazine as one of America’s fastest growing companies in 2012.
“In the earliest days of our company, we learned very quickly that our prospects were hungry for information. By dedicating marketing resources toward providing them with valuable content that was educational in purpose, we have developed the trusted relationships that are essential to keep buyers engaged over the entire customer life-cycle,” said Rafferty.
Sales Engine executives continue to honor this commitment to quality content. In a recent webinar hosted by Sales Engine and featuring Wizdo, content is defined as the “new currency” for prospect engagement, and best practices in content development are shared. The presentation, “Strategies and Tactics for Lead-to-Revenue Management”, is available on demand.
To explore more innovative examples of the use of quality content in digital marketing, visit Sales Engine’s new Op-Ed library, featuring pieces written for the revenue stakeholder and edited by the company’s Chief Content Officer, Vanessa Torrado.
For a complimentary copy of Wizdo’s recent report, The New Physics of Lead-to-Revenue Management, visit www.salesengineintl.com.
About Sales Engine International
Sales Engine International is a BtoB marketing and sales acceleration company. Headquartered in Austin, Texas, the company has created a holistic model for managed marketing services that is built on fractional resources and skills. Sales Engine's integrated approach delivers the promises of marketing automation and provides solutions for the most common executional failure points of the demand generation process. The company implements and relentlessly executes a prospect engagement engine on behalf of clients, leveraging world-class software, award-winning creative services, and the strategic direction of senior sales and marketing executives.