In this webinar clinic, Presenter Mike Vannoy, Co-Founder and COO of Sales Engine Media will diagnose three of the most common mistakes that B2B companies make in their content strategy that results in lost opportunities.
Watch our presentation: How to Develop Content That Drives Sales Conversations, to learn more about:
- How to produce content that connects with prospects like a sales rep
- How to convert anonymous prospects
- How to get on the short list when the prospect is 'sales ready'
WHY YOUR CONTENT MARKETING ISN'T WORKING & HOW TO FIX IT
Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. In fact, they’re making a lot of mistakes that result in lost opportunities and lost revenue.
In this webinar, Mike Vannoy will cover the most common mistakes that companies are making with their content marketing strategies and provide simple solutions to solve the problem. You’ll learn:
- How to know what type content you need
- How to increase conversions
- How to close the loop on content and lead generation
Many B2B companies are trying to use content marketing for demand generation but get stuck. They're producing content but it's not resulting in leads that convert into sales. In this webinar, we'll show you, step-by-step, how to create a closed-loop demand generation system using content marketing. You’ll learn how to build your own “sales engine” that produces a steady flow of leads for your sales team.
Many companies that are using content marketing get stuck when it comes to actually generating leads for their sales teams.
In this webinar, Scripted.com's co-founder Ryan Buckley will start by talking about how to best develop content so that it maps to the B2B Sales Process.
Mike Vannoy, co-founder of Sales Engine Media will then talk about how to close the loop on your content marketing process by developing lead intelligence, lead nurturing, marketing automation and best practices for analytics.
- How to design and use content around the sales process
- How to distribute content
- How to measure your content's effectiveness and close the loop
In the past, search engine optimization (SEO) and Content Marketing have been separate paths with the same goal of getting found on the internet—but those two worlds have really come together as one. Google algorithms have changed dramatically, and what you did five years ago to maximize SEO is much different than what you need to do today.
In this webinar, Mike Vannoy, COO and co-founder of Sales Engine Media will outline the various strategies for using SEO and content marketing to generate leads for your sales team.
Many companies still defer to the same failed strategy of hiring more sales reps to grow their revenue.
But, because today's buyer has more control, adding sales reps won’t help you achieve the growth that you want.
Paul Rafferty, CEO of Sales Engine and Geoff Winthrop, EVP of Acquirent will discuss the changes you need to make to your sales process to fit this century's buyer.