You may have a slick logo and a great-looking website, but that kind of branding is no longer enough to engage with your leads and nurture them through the sales funnel. Fill out the form on the right to download Why Perfect Branding Isn’t Enough to Connect with Buyers, an article about what you really need to engage your prospects and generate revenue.
For Sales, fit and readiness to buy are what makes a qualified lead.
Unfortunately for Marketing, it can be extremely difficult to judge whether prospects are purchase-ready or just highly engaged with your brand. This disconnect is why there is widespread animosity and distrust between Sales and Marketing.
If your win rates are not what you want them to be, don't be so quick to blame Sales.
As Sales Engine VP of Sales Ric Riddle explains in this thought leadership article, demand generation has moved farther up the funnel.
Savvy B2B marketers are recognizing the limits of today's email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. Find out what you need to know to make a purchase that meets the needs of your company.
This article outlines a five-step process for engaging your prospective buyers in a way that feels good to them, and warms them up for the final step—when your sales rep steps in to close the deal.
If you want to be on buyers' short lists today, you can't avoid running a full-scale demand generation function. It's what will create a brand presence in the minds of your buyers—so that they think of you when they're ready to make a purchase.
Demand gen is complex, and spans a spectrum from database building to content creation and campaign execution, all the way through sales enablement.
A successful B2B sales lead generation strategy now hinges on how much information you have to offer—and how effectively you share it.
In this white paper, you will learn why the old way isn’t working anymore and how to adopt a tried and true lead generation strategy that matches the style of today’s information-seeking prospects.
Mad Men, the four-time Emmy award winning television series, is a drama that revolves around a brilliant 1960’s era advertising agency. Don Draper, the show’s protagonist, is modeled after two scions of the ad industry and he astounds colleagues and clients alike with his considerable creative prowess...